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This initiative was disclosed during an investor call, where the company’s leadership elaborated on their electric vehicle strategy. Currently, TVS markets the iQube in various configurations, which has proven to be quite successful in the Indian market. The company also introduced the X sports electric scooter; however, deliveries have not yet commenced due to significant product-related challenges. The TVS X had the potential to attract a larger customer base, given its appealing design.

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TVS is expected to reveal this new electric vehicle at the upcoming 2025 Bharat Expo, with an official launch anticipated by March 2025.